I talk to novelist Leo McKay Jr. about why he chose to go the indie publishing route with his new “Tim Hortons” novel.

Why did you choose to go the indie publishing route rather than stick to the traditional publishing route?

Social networking has put the steering wheel firmly in the hands of individual artists. It took me several years of being on Facebook before I realized that I was sitting in the driver’s seat of my own career as a writer. I’m using this funding campaign to help turn the key in the ignition.