It wasn’t a hard sell.
The official description is it’s a card game where you build monstrous bears who eat horrible babies, which is more or less accurate.
I could tell you that you can build many different types of monsters, not just bears, who must do battle with various baby armies – land, sea, sky.
I could tell you that you win by defeating babies worth the most points – because just like life, not all babies are born equal.
I could tell you that you can mess with your fellow players by forcing them into fights against baby armies when their monsters are not ready, dismembering their carefully crafted monsters with devilish tools, or even switching their monster heads with your own. (In the game, not in real life. Although there don’t appear to be any rules preventing you using your real-life head.)
But all I really need to tell you is that in my first game I created a jabberwocky made of meat and pain who sucks at dancing and I saw myself reflected in this game.
Buy it now, before the baby armies attack.