The Prius Effect and conspicuous conservation
Driving down the highway the other day in my brand-new Ford Focus, I listened to the Freakonomics podcast about the Prius Effect. In short, people are willing to pay a premium to buy a car that signals it’s a hybrid, or are more likely to buy a Prius than other hybrids that don’t look like hybrids, even when the vehicles are more or less the same. See also: Humvees.
Posted on July 25, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.
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