Using neuromarketing to design a magazine cover

The staff at New Scientist performed an interesting experiment the other day: using neuromarketing techniques to choose the latest issue’s cover. A brave new world? Or the first step toward groupthink?

About Peter Darbyshire (Roman)

Nothing to see here. Move along.

Posted on August 9, 2010, in Uncategorized. Bookmark the permalink. Leave a comment.

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